“Growth is never by mere chance; it is the result of forces working together”

James Cash Penney, Founder of JCPenney

We believe we can change the experience that people have in their world. We believe in mastery and are motivated to improve the world in which we work, by ensuring everything we do, has a greater sense of purpose. We work with ambitious brands and businesses who want to do the same.

Bring us your biggest, most challenging problems. No really, we mean that. The things that keep you up at night. Bring us your challenges, the really big ideas and risky opportunities. The 'why not?'s.

Our global network of partners and industry masters, share the same beliefs. With each challenge or opportunity, we create a custom, hybrid team of masters to enhance the reason that brought you here.

We will live it. We will breathe it. We'll worry and obsess over it. We’ll ask you questions. We'll challenge you. We’ll make you think. We’ll help you rethink. And when we do, we'll positively impact the world, and your bottom line.



Customer & Market Insights

Brand & Customer Experience

Customer Retention Strategy

Employee Experience Programme

Branded Content & Story Telling

Branded Audio Experience

Insights, Strategy & Ideation

Some clients ask us to transform their organisation and their culture so they can become more innovative and people-centered. Some seek to improve their engagement scores. Others are after a disruptive idea that will allow them to spearhead a shift in the market.

Data and insights steer our strategic approach. We drive business value by pivoting your service, product or entire organisation, with people held firmly at the centre. Through design-led strategy, we can help to frame why it’s necessary to make such a change, who for, and how it will make money. Whatever the need to improve, we find the best team to realise that change.

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Innovation & Strategic Partnerships

The best way to innovate as a corporate is from the outside in. We track and explore tomorrow’s trends, discover the best change makers, startups and innovations to ensure you're always future proofed and ahead of the game. In this way, we are able to design a custom solution, no matter your challenge, drawing on the in-depth competencies of each start up, who are rolling out thousands of projects across continents and industry.

Thanks to our AfricArena Tech Ecosystem partnership, we're then able to connect you with cutting edge innovative solutions that have been developed and market tested. Using a proprietary platform and strategic process , we bridge the gap between where you are and where you need to be.

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Brand & Customer Experience

We believe we have the opportunity to change the world we want to live in by re-looking the experience your brand gives to the world. A change that propels you forward, one that works with you and for you. We’re passionate about rethinking what experience your brand delivers at every single touch point, both for your customers and your employees. There’s always a better way, and we make it our business to look for it.

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“Thanks for turning this around so quick on such short notice. Well done on such a great job. ”


Employee Experience Programmes

We believe that the future of work will be driven by effective communication, collaboration, flexibility and innovative employee experience programmes. If you take care of your employees, they will take care of your clients. Simple. We help you redesign work around your employees by integrating culture, technology, personal mastery and the physical workspace.

We co-create experiential organisations using cutting edge software and tech, leveraging on experiential and human behaviour thinking. When implemented, these programmes and work experiences increase efficiency, execution delivery, self-awareness as well as emotional resilience.


Branded Content & Story Telling

The power of a well told story is second to none, yet so many brands get it wrong. We help global brands tell their stories with content that engages, entertains and activates their audience, into action.

From strategy to concept, right through to production and activation. We're a close knit team of passionate content creators working worldwide to create imaginative video and audio content and we'd truly love to work with you.

“I wanted a video that would communicate my brand message in a sharp, different way. They grasped the brief immediately and contributed their own special style to it. Even with a tight deadline they delivered, and proved to be an asset to my business.”


Branded Audio Development

We're incredibly bullish on voice technology because of the convenience it creates. Time is everything to us - we will give up money and privacy for time. Voice will reduce a significant amount of friction in our day-to-day lives, as voice infrastructure develops all around us to increase convenience. In the next decade we will be buying a significant amount of products through voice devices. What does your brand sound like? Now's the time to begin establishing your audio experience, get in touch and find out how.


Customer Relationship Management

We are entering the era of intelligent, integrated CRM, and the future of CRM is even brighter. From small businesses to global enterprises, businesses are adopting CRM to deliver better customer experiences, acquire and retain customers, and gain new customer-centric insights that are changing their companies for the better.

With all the data available today, you have an unprecedented opportunity see your customers in more detail than ever. By developing customer-oriented processes, you enable the potential to create evangelists for your brand.